Privacy Policy

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Serenara® – A sanctuary for your cycle, your symptoms, and your story.

1. 

Introduction

Welcome to Serenara. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you use our website and app. We are committed to safeguarding your privacy and ensuring that your data is handled with care, in full compliance with the UK General Data Protection Regulation (UK GDPR) and the EU GDPR.

2. 

Who We Are

Data Controller:

Serenara®

Email: tiffany.endoadvocate@outlook.com

We are the data controller responsible for your personal data collected through our platform.

3. 

What Data We Collect

We only collect the data you choose to share with us, including:

• Identity & Contact Data: Name, email address
• Health & Wellness Data (Special Category Data): Menstrual cycle, symptoms, mood, self-care routines
• Usage Data: IP address, device type, browser, website interactions
• Account Information: Login credentials, preferences, settings

We will never collect data without your clear, informed consent.

4. 

How We Use Your Data

We process your personal data for the following purposes:

Purpose

Lawful Basis

To provide our services (e.g. app tracking, wellness tool 

To send optional updates or newsletters

To respond to support queries 

To improve functionality and user experience

Legitimate interests

To comply with legal obligations

Legal obligation

We will only use special category data (e.g. health data) with your explicit consent.

5. 

Your Consent Matters

You control your data. You can:

• Withdraw your consent at any time
• Edit or delete your data through the app or by contacting us
• Disable optional cookies and tracking tools (we keep these to a minimum)

6. 

We Never Sell or Share Your Data

Your personal and health data will:

• Never be sold
• Never be shared with advertisers, third parties, or data brokers
• Only be accessed by our trusted internal team or processors who are under strict confidentiality and data protection agreements

Your data may be processed by secure third-party tools (e.g. for hosting or analytics), but only as necessary and never for marketing purposes.

7. 

International Data Transfers

If we transfer your data outside the UK/EU (e.g. to a hosting provider), we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses (SCCs)
• Adequacy decisions by the European Commission

8. 

How Long We Keep Your Data

We retain your personal data only for as long as necessary:

• Active user data: retained while your account is open
• Inactive accounts: data deleted after 12 months of inactivity
• Legal and support data: retained as required by law

You can delete your data or request erasure at any time.

9. 

Your Rights Under the GDPR

You have the right to:

• Access your data
• Correct inaccurate or incomplete data
• Erase your data (“right to be forgotten”)
• Restrict or object to processing
• Port your data to another service
• Withdraw consent at any time
• Lodge a complaint with a supervisory authority (e.g. the UK ICO)

To exercise any of your rights, email us at tiffany.endoadvocate@outlook.com

10. 

Data Security

We protect your data with:

• End-to-end encryption
• Secure servers and firewalls
• Access restrictions and authentication
• Regular audits and vulnerability scans

Your data is safe, private, and never used in ways that compromise your trust.

11. 

Cookies & Tracking

Our website uses minimal cookies only for essential site functionality and performance analytics.

We do not use cookies for advertising or third-party marketing.

You can manage cookie settings through your browser or device preferences.

12. 

Updates to This Policy

We may occasionally update this policy to stay compliant or improve clarity. You’ll be notified of significant changes. The latest version will always be available on our website.

13. 

Contact Us

If you have any questions about this policy or how your data is used, please reach out:

📧 Email: tiffany.endoadvocate@outlook.com

📞 Supervisory Authority (UK): https://ico.org.uk/

Serenara stands by this promise:

Your body, your story, your data—never for sale. Always respected.